John Armstrong

Chief Technical Officer

“The data and systems we deploy at Higg are critical tools in our sustainability evolution. Each and every day I am excited to be a part of that process.”

John is the Chief Technology Officer at Higg Co, where he builds the robust software that enables brands, retailers, and facilities of all sizes — at every stage in their sustainability journey — to accurately measure a company or product’s sustainability performance.

He has deep experience conceptualizing, architecting, launching and scaling products for a wide variety of organizations including start-ups, nonprofits and publicly traded corporations. 

Prior to Higg, he co-founded the development firm Bright & Shiny, where he put his expertise to use solving a variety of complex technical asks for clients of all sizes. 

He was also a Technology Director for Frog Design, where he worked with some of the world’s leading companies, helping them build a wide range of meaningful products, services and experiences, depending on their individual need.

He’s always relied on a common-sense approach to software design and construction rather than rigid conformance to any specific methodology or technology. He’s happy to apply his diverse skill set to Higg Co, where agile tech is the potent vehicle that can power massive global change. 

John studied Computer Science at the University of California, Santa Barbara.

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