Retailer Zalando uses Higg to unlock data sharing with brands, achieving end-to-end visibility
From materials sourcing to manufacturing, Zalando can work strategically with its brand partners to understand where they currently focus sustainability efforts and identify opportunities to scale successful approaches.
Assembling brand partner data
Last year, Zalando – a strategic partner of the Sustainable Apparel Coalition – became the first global retailer to require sustainability assessments from all of its brand partners on the basis of the Higg Brand & Retail Module (BRM). Zalando, its own brands, and all brands selling on the platform must report their social and environmental performance annually.
The Higg BRM helps brands and retailers to report on eleven environmental impact areas and sixteen social impact areas. Through Higg’s adoption services, Zalando’s brand partners receive the support they need to complete the BRM. The Higg platform facilitates the quick sharing of BRM data from hundreds of brands back to Zalando.