Pearl iZumi removes subjectivity from sustainability with Higg insights
Preparing for new regulations
Across Europe and the US, new due diligence regulations will soon require brands and retailers to track and manage their impact across the value chain. Everett is confident that by using Higg to better understand their product’s impact as they move through production, the company will be well situated to comply with emerging policies. In Everett’s opinion, “this should be the future. Some companies need policy-driven incentives to step up to sustainability. It’s wonderful to work for a company like Pearl iZumi that is ahead of the curve, while other companies will be blind sided.”
The Pearl iZumi team is full of individuals who are avid cyclists and spend much of their time outdoors. As such, they are ready to embrace more regulation that encourages their industry peers to take accountability for their impact. “We can see the effects of climate change in our everyday lives. We are all really passionate about helping our planet, and want to bring our skills to solve this together,” explains Everett.
Higg data supports product innovation
Pearl iZumi also uses Higg to think about what’s possible for the future. The company has always been willing to try new things, and invest in ideas that might have lower impact or better serve their customers without the worry of failure or pressure of a timeline. “We shouldn’t let perfect be the enemy of good. From a micro to macro scale, we have to keep moving forward, innovating, and trying new things. Companies run the risk of greenwashing by complying with the status quo,” explains Everett. From trying to build net zero products, to exploring the impact of mushroom-based or 3D-printed materials, the Higg has helped encourage a spirit of informed innovation at the company.
They’ve also used Higg to understand how they could iterate on existing products, no matter how complicated. The tools have been flexible enough to measure Pearl iZumi’s proprietary materials like sweat-wicking foam.
And the innovation goes both ways. Pearl iZumi has been a valued informant in sharing how the Product Design Tools could better serve the needs of the industry. Higg is constantly iterating and working with customers such as Pearl iZumi to improve the Product Design Tools and create the most informed product on the market.
“I’ve heard it time and time again that you can’t impact what you can’t measure. Our impact is only as good as what we can measure. Higg has been really committed to helping us use our own data to improve environmental impact,” says Everett. By integrating Higg’s trusted accurate impact data into Pearl iZumi’s product design, the company is now better equipped to act on its passion for sustainability.